You probably think your competitor is the big evil company that just came out with a more superior product than yours. No! That big evil company is not your primary competitor. Your two biggest competitors are: 1. Your own self-limiting doubts about what you can’t do....
This situation comes up quite often, and it did again the other day in an email I received from a small business owner. This business owner heard me speak a couple of years ago and has been an avid follower of my blog ever since. The business owner’s problem...
How do you respond to the customer who says they will buy from you only if you first match the price offered by a competitor? First thing you need to do is not panic. This is a customer tactic used by many sharp buyers on unsuspecting salespeople to gain a...
Yes, knock it off! Stop doing it! Quit sucking each other’s exhaust. What I’m getting at is how every company wants to benchmark themselves against their peers. Worse yet, the only ideas they’re open to are things they see their peers doing. No wonder stupid...
Have you asked yourself why your competitor is able to offer what your customers believe is the same thing as what you sell for less money? Your customer is wondering this. They are wondering why you are more expensive and the competitor is less expensive....
A Mind for Sales: for salespeople feeling stressed out, burned out, and bummed out. If you’re a sales professional, this book is written just for you. Get your mind right and close more deals with this new business development book.
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