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Quit Sucking Each Other’s Exhaust

  Yes, knock it off! Stop doing it! Quit sucking each other’s exhaust. What I’m getting at is how every company wants to benchmark themselves against their peers.  Worse yet, the only ideas they’re open to are things they see their peers doing. No wonder stupid...

Why Your Competitor is Cheaper Than You

  Have you asked yourself why your competitor is able to offer what your customers believe is the same thing as what you sell for less money? Your customer is wondering this.  They are wondering why you are more expensive and the competitor is less expensive....

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