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Should You Be Making Cold Calls?

You first have to stop and ask yourself if there is a return on your investment for making cold calls. Is cold calling a viable way to get customers or is it merely an activity to occupy your time until some good prospects emerge out of thin air? What is surprising to...
How a Simple Pause Can Save a Sales Call

Telephone Sales Tactics: Do They Still Work?

My telephone rang the other day, and on the other end was a voice telling me how I was at risk for something. The problem is that what the person was claiming was a “risk” for me was something I couldn’t care less about. Just another stupid telephone...