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How to Sell to the CEO

How to Sell to the CEO

Here are 16 tips for reaching the CEO and speaking their language.  CEO Facts 1. CEO’s don’t have budgets. They set them…and take them. Don’t ever think that there’s no money. There almost always is money, and they will spend it because they don’t...
Selling to the C-Suite

Selling to the C-Suite

Selling to the C-Suite requires a completely different way of thinking. It’s not about price. It’s not about specs, performance standards, budgets or any of the other items that might be discussed on a typical sales call. It’s all about strategic...