by Mark Hunter | Mar 27, 2021 | Sales Leadership
As an experienced sales professional, no doubt you already tell a few stories. But how do you know you’re telling the right ones? Which stories are the most important that you should you be telling? That’s a question Paul Smith has thought a lot about. He first...
by Mark Hunter | Apr 13, 2020 | Sales Leadership, Sales Mindset, Sales Motivation
What is your customer’s backstory? Everyone has one, and you need to take the time to listen to it. More than ever, salespeople are having tons of conversations, due to so many working from home. For some salespeople, this is no different but for others, and...
