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Are Buyers Always Rational?

  Regardless of what you sell and the process with which you sell it, there will always be buyers who will not base their buying decision on rational logic. I’ll even go as far to say there is no such thing as a 100% rational buyer. Regardless of what the sale...

Pricing: You’re Too Cheap!

That’s right — you’re too cheap!  When you’re cheap, you attract cheap people. When you’re expensive, you attract expensive people. One thing I have found time and time again is the person who positions themselves as being cheap is the one who...

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