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Using “Informed Calling” to Turn Sales Prospects Into Customers

B2B Sales? They Could Be Called B2P Sales!

Companies don’t buy anything. They only invest. This is a basic rule of selling in a B2B environment. However, this does not mean B2B sales do not also have a big element of what I call “B2P” impact. My definition of B2P is “business to...

B2B Phone Sales Cold-Calling: It Still Works!

Recently I wrote about why I think phone sales cold calling still works, and the feedback has been amazing. All of the feedback I received confirmed that cold-calling does still work when it is done right. The biggest thing I heard regarding phone sales cold calling...

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