by Mark Hunter | Apr 11, 2019 | Uncategorized
In my book, High-Profit Selling, I talk a lot about how to maximize your price and not cave to the customer. Once you start to cave in, it’s amazing how low you will go and how frequently you will do it. I have never met a salesperson who only gave a discount one...
by chris | Oct 3, 2014 | Profit Maximizing Price, Sales Process
You know you need to take a price increase. Costs are up and your profit margins are getting squeezed way too much. Taking a price increase is the right approach, but you’re still hesitant in taking one for fear of losing business. You are concerned that a price...
by chris | Jun 25, 2014 | Profit Maximizing Price, Sales Process
Whenever a salesperson asks me about the “best” time to implement a price increase, my quick answer is, “Right now!” Of course, after I say this, the salesperson wants me to back up my response, which is a good opportunity for me to tell them that whenever they take a...
by chris | Apr 6, 2013 | Profit Maximizing Price, Sales Leadership, Sales Process
Too many salespeople and sales managers are “asking” a customer for a price increase. This is the wrong approach! You need to confidently tell the customer you are taking a price increase. This isn’t about arrogance. It’s about confidence and...
by chris | Apr 2, 2013 | Profit Maximizing Price, Sales Process
Want to know why price increases fail? 1. The salesperson doesn’t believe in it. 2. The Sales manager doesn’t believe in it. Go ahead and argue with me. I’m ready to hear your argument. Here’s mine very simply put: There is no way a price...
