Price is not a sustainable competitive advantage. Unfortunately, too many companies and salespeople believe if a sale is not made, it’s all because the pricing is not correct. This is far from the truth. When salespeople or companies try to proclaim this, it only serves to confirm they have neither taken the time nor made the commitment to change their culture and focus on pricing.
Discounting your price is not investment spending. It’s lost profit.
Discounting in today’s economy has become the norm, which also means it has become the expectation. Mark Hunter shows you how to avoid losing profit both in the short-term and the long-term.
A few of Mark Hunter’s proven strategies for maximizing price include:
- Pricing Timeline
- Value Strategy
- Slowing the Sales to Maximize the Profit
- Cost Benefit Criteria
- Hierarchy of Needs
- Pain/Gain Ratio
- Optimizing Cash Flow
- Optimizing Time
Developing and implementing a pricing/profit strategy delivers an ROI (Return On Investment) short-term and long-term.
People often ask what makes Mark Hunter “The Sales Hunter” so confident in being able to say there is a positive ROI from developing a pricing/profit strategy. The answer is simple — Because It Works! The reason it works is due to the preparation Mark Hunter does with companies to understand their business and their industry. This ensures the strategy is not a “cookie cutter” approach, but rather a customized measurable plan tailored to the specific client.