Part 7: Can You Name 3 Benefits Your Customer Actually Wants?

Jul 19, 2011

Last week I explained how selling features will kill you every time. This was part 6 of my series 8 Ways to Increase Your Price, which is aimed at helping you boost your sales motivation and maximize your price. (In case you missed the other points as well, you can revisit what it means to believe [...]

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Part 6: Why Selling Features Will Kill You Every Time

Jul 12, 2011

I want to do all I can to increase your sales motivation and help you maximize your price. That’s what is behind our series 8 Ways to Increase Your Price?

So far we’ve dug into 5 of the 8 ways: believing in what you sell, increasing your pipeline, just saying “no”, never entering into a discussion about price and accepting that you can’t close every sale.

Here is number 6:

6. Never sell the features. Only sell the benefits.

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Are You Ready To Focus? Your Sales Motivation Is Asking.

Jul 08, 2011

Recently I wrote a post titled 8 Ways to Increase Your Sales Motivation.

I’ve been unpacking each of those 8 ways, and so far we’ve looked at eliminating negative people from your life, celebrating your successes each day, leveraging your best customers and playing to your strengths.

We’ve reached the 5th way you can increase your sales motivation:

5. Focus your time.

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You Can’t Close Every Sale. (Why This Is a Good Thing).

Jul 05, 2011

Have you been following our series 8 Ways to Increase Your Price?

No worries if you haven’t, because you can still look at my specific explanations of the four points we have discussed thus far: believing in what you sell, increasing your pipeline, just saying “no” and never entering into a discussion about price.

This brings us to number 5!

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Part 4: Never Enter Into A Discussion About Price

Jun 27, 2011

So we’ve been peeling back the layers on 8 Ways to Increase Your Price. Hopefully, you’re taking good care of your sales motivation by believing in what you sell, increasing your pipeline and just saying “no.”

Here we are at point 4 — the importance of not initiating a discussion on price.

4. Never enter into a discussion on price.

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