You Must Leverage Knowledge to Boost Profits

May 02, 2012

How much do you really know about your customer’s wants and needs? The level of knowledge a salesperson has about a customer will directly impact the amount profit they will be able to maximize from the customer. Sounds so simple, doesn’t it? After all, knowing your customer is really the essence of your job as [...]

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Sell the Outcome, Not the Activity

Apr 26, 2012

In my post 5 Sales Tips to Maximize Your Price, I promised to break down the individual tips even further.  Here goes on the first sales tip: Sell the Outcome, Not the Activity. Anyone can sell features. Your objective is to focus on the outcomes the customer will gain in buying from you.  You aren’t going [...]

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3 Things You MUST Know About SUCCESSFUL Prospecting

Mar 13, 2012

Let’s face it: Past growth does not guarantee future growth. If you want to succeed in sales, you must have a prospecting plan — and actually use it! I wish I could say it was easier than this and that solid leads will just appear before you. However, I’ve yet to meet a successful salesperson [...]

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“High-Profit Selling” Rockets Up as HOT Sales Book!

Mar 07, 2012

That’s right! Yesterday we officially launched “High-Profit Selling: Win the Sale Without Compromising on Price,” and it is taking off, reaching #1 and #2 Hottest Selling New Sales book on Amazon for trade paperback and Kindle. I’ve asked my publisher to restock because of the tremendous response. Don’t miss this chance to get the special [...]

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Is Negotiating Killing Your Profit?

Mar 06, 2012

Negotiating is one of the best ways to close the sale, right? Maybe. But it will come with a hefty destruction of profit. Too many salespeople are negotiating when they really should be selling. Are you one of them? If so, it’s costing you and your company dearly. There is a way to protect your [...]

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