Understanding Your Business: 10 Questions to Ask Yourself

By Mark Hunter “The Sales Hunter”

To really understand you business, a good place to start is by asking probing questions.  Ask yourself the below questions to improve sales success and boost sales motivation.

• What is the strategy to contact outlets who don’t know anything about us?
• Which one of the items we sell is the new customer more likely to buy first?
• For those customers to whom we’ve sold, what do they say is the main reason they bought from us?
• If somebody doesn’t buy from us, who do they buy from and why?
• What are the major obstacles other companies similar to ours face in growing their business?
• What would it take to develop a referral program from our current customers?
• Who are our competitors for each one of our products, and what are five significant reasons for each one as to why we’re different?
• How many sales calls is it taking to close a sale?
• What are all of the objections/comments we’ve heard thus far from our customers, and how should we respond to them in the future?
• How much more efficient do we have to be in our sales efforts to be profitable as a company?

Mark Hunter, The Sales Hunter, is author of “High-Profit Selling: Win the Sale Without Compromising on Price.” He is a consultative selling expert committed to helping individuals and companies identify better prospects and close more profitable sales. To get a free weekly sales tip, visit www.TheSalesHunter.com. Read the first chapter of his instant-classic “High-Profit Selling” here.

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