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It’s not quite as thought provoking as the proverbial question — “What came first, the chicken or the egg?” But the question I pose in the headline does indeed have a lot of implications for those of us in sales. There are many who believe the key is to make your offering so clear that [...]
Well, maybe all of you haven’t made this mistake. I know plenty of salespeople who have made it, though. What is it? The mistake of not being thorough in your on-line presence. I realize some people are nervous about intentionally putting information on the internet about themselves. The reality is, though, that many potential buyers [...]
Any piece of information you receive from or about a customer needs to be validated. No matter how long you have been in sales, you know that bad information can steer you horribly wrong and maybe even cost you sales and professional relationships. If you receive information about one of your customers or about something [...]
How much do you really know about your customer’s wants and needs? The level of knowledge a salesperson has about a customer will directly impact the amount profit they will be able to maximize from the customer. Sounds so simple, doesn’t it? After all, knowing your customer is really the essence of your job as [...]
We are still digging deeper into my 5 Sales Tips to Maximize Your Price. If you are late to the game and missed the posts to this point, check out Sell the Outcome, Not the Activity, Sell the Urgency of the Customer’s Timeline and Are Your Customers Confident in You. Now I want to look at the tendency some salespeople [...]
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