Recently I wrote about why I think phone sales cold calling still works, and the feedback has been amazing. All of the feedback I received confirmed that cold-calling does still work when it is done right. The biggest thing I heard regarding phone sales cold calling is simply making the time to actually do it. [...]
It’s time for another one of my rants. This one is regarding cold-calling and websites. I’ve always been an advocate of cold-calling as part of an overall sales strategy. One piece, though, that it seems some people want to leave out — or worst yet, include in the wrong way — is the website. Let [...]
It’s time for me to go on a rant about cold-calling. I’ve had it with the sales pundits who proclaim cold-calling has no place in today’s business world. I will give a disclaimer up front that many of these sales pundits who say cold-calling is dead are friends and business associates of mine. It’s just [...]
It’s Guest Post Monday, and today we have Tibor Shanto, principal at Renbor Sales Solutions Inc. Tibor is a recognized speaker and co-author of Shift!: Harness The Trigger Events That Turn Prospects Into Customers. He offers us great insights today: Last year there was a major controversy in Toronto around panhandlers and others on the street and [...]
Guest post Monday brings us Joanne Black, a leading authority on referrals and author of No More Cold Calling. A Nielsen poll stated that 90 percent of consumers trust peers, and less than 10 percent trust an unknown source. Cold calling is perceived a lot like phone spam. If customers want information, they will search [...]
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