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Selling a Price Increase:
Pricing Timeline

  

Yes, there is a logical process to executing a price increase.

  1. Know your strategy / establish expectations.
  2. Sell objective internally.
  3. Determine / isolate customer’s key benefits.
  4.  Understand the customer’s decision-making timeline.
  5. Isolate key contacts.
  6. Develop data / F.D.P.O.V.
  7.  Signal expectation.
  8. Formalize expectation.
  9. Gain commitment.
  10. Reinforce F.D.P.O.V.

To listen to a podcast of Mark Hunter elaborating on this list, click on the following link.

Pricing Timeline Podcast

Mark Hunter, “The Sales Hunter”, is a sales expert who speaks to thousands each year on how to increase their sales profitability.  For more information or to receive a free weekly sales tip via email, contact “The Sales Hunter” at www.TheSalesHunter.com.

 

Reprinting of this article is welcomed as long as the following is included: 
Mark Hunter, "The Sales Hunter", www.TheSalesHunter.com,
© 2007


Other articles regarding Selling a Price Increase by "The Sales Hunter" that you might find interesting include:


Selling a Price Increase in a Soft Market

Maximizing Your Price - The Value/Benefit Equation

The Price Increase Switching Game

Price Cutting is for Sissies

Selling a Higher Price in a B to B Environment


Maximizing Your Price in a Soft Economy

Dealing With A Purchasing Department

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